Uni-Select Inc. announces the appointment of Philippe-André Bisson as Head of Product Marketing. Previously Channel Marketing Lead, Philippe-André Bisson now takes on an expanded role within the organization, where he will lead the product marketing team for the Mechanical and PBE (Paint, Body & Equipment) divisions.

In his new responsibilities, he will be tasked with strengthening the company’s go-to-market strategy, optimizing category performance, and fostering even closer collaboration between product, sales, operations teams, and key partners. This appointment reflects Uni-Select’s commitment to building a more integrated, data-driven marketing function that supports the company’s sustainable growth.

“I am honored by the trust placed in me and excited to contribute to the next phase of Uni-Select’s strategy. Working alongside talented colleagues across the organization is a daily motivation, and I am determined to continue advancing our brands, our products, and the experience we deliver to our customers,” said Philippe-André Bisson.

This appointment marks an important milestone for Uni-Select as the company continues to modernize and strengthen its marketing capabilities to better support its network and partners across the country.

Picture credit : Philippe-André Bisson

Text credit : Uni-Select Inc.