Appointed General Manager of Écopièces.ca and PiècesVertes.com last spring, Alain Laplante intends to draw on his experience in management, organizational development, and stakeholder collaboration to move forward with two Quebec platforms dedicated to promoting the use of recycled automotive parts.
An Experienced Leader
Alain Laplante’s career has been marked by leadership positions and public service. He founded and served as president of polling firm Objectif for nearly 20 years, and has also served as a political advisor, general manager of the Société de développement du Vieux-Saint-Jean and Rue Principale, as well as a municipal councillor and mayor of Saint-Jean-sur-Richelieu. He has also been actively involved in his community, notably as treasurer of an early childhood education centre.
This diverse experience has enabled him to develop recognized expertise in governance, strategic development, and stakeholder engagement—skills he now brings to the automotive recycling industry.
Two Platforms, One Shared Vision
The objective of merging the two platforms is to simplify operations, harmonize services, and build an even stronger network around Écopièces.
“To prepare for this transition, I visited all 21 member recycling centres to consult with business owners, hear their concerns, and incorporate their suggestions into the process,” explains the general manager.
“The next priority I want to tackle is the merger of ARPAC and Écopièces,” he adds.
Until recently, the two organizations pursued complementary objectives while sharing several members and board directors.

Optimizing Services and Transactions
One of his key priorities is improving the digital tools used by automotive recyclers. Alain is currently working on repositioning ProGPS, a platform that facilitates transactions between recyclers and insurance companies.
“I also want to optimize certain logistics services, including the overnight transportation of parts between recycling centres,” he explains.
At the same time, new partnerships with insurers, collision repair networks, and other industry stakeholders are being considered to encourage greater use of recycled parts and increase members’ market share.
An Evolving Industry
In the short term, finalizing the merger, refreshing the brand identity, and modernizing the websites are among the main priorities.
In the medium term, the objective is clear: to establish Écopièces.ca and PiècesVertes.com as leading references in Quebec’s recycled automotive parts market.
Pictures credit : Écopièces



