Bridgestone Americas has officially launched the new Sport EVO tire, designed to deliver responsive steering, extended tread life, and confident wet-weather performance. The tire is now available to Canadian and American consumers, offering a significant upgrade over the previous Potenza Sport model.

The Sport EVO lineup spans 124 sizes — 41 more than its predecessor — providing dramatically expanded coverage to meet diverse market needs across Canada. Powered by Bridgestone’s proprietary ENLITEN Technology, the tire features an advanced tread compound engineered to resist premature and irregular wear while maintaining sharp handling characteristics. For Canadian tire dealers and shop owners, this launch opens new opportunities to serve performance-oriented drivers seeking a tire that combines road feel, durability, and all-weather confidence in a single package.

Text credit : Selon un article publié par Modern Tire Dealer (19 mai 2026)

Picture credit : Bridgestone