At the helm of the Quebec Recreational Vehicle Dealers Association (ACVLQ), Christian Caza and his team work to defend dealers’ interests and support the development of an ever-evolving industry. As the January 2027 convention approaches, he outlines the challenges and priorities that will shape the years ahead.
An Association Dedicated to the Industry
For more than 60 years, the ACVLQ has supported Quebec dealers through training, legal assistance, government representation, and business development. Representing more than 360 dealers across Quebec’s 17 administrative regions, ACVLQ members account for 95% of motorcycle, ATV, side-by-side, snowmobile, RV, and boat sales in Quebec, representing one out of every three such products sold in Canada.
An Industry Deeply Rooted in Quebec
With more than 1.2 million recreational vehicles and products in use on roads, trails, and waterways, Quebec has a strong culture of recreational activities throughout its territory. Its off-road trail network alone extends over 60,000 kilometres, nearly twice the length of the road network managed by the Ministère des Transports.
Beyond the billions of dollars generated in economic and tourism benefits, the ACVLQ emphasizes the importance of recreational activities to the physical and mental well-being of Quebecers. It is a close-knit community!
ACVLQ Convention: The Industry’s Premier Gathering
On January 11 and 12, 2027, industry stakeholders will gather at Estérel, in the heart of the Laurentians. Dealers, manufacturers, federations, and partners will come together for workshops and conferences focused on developing effective strategies for compliance, growth, consolidation, and the integration of artificial intelligence into dealership operations.
The event will feature renowned speakers and industry professionals, including Alexandre Rousseau (employee engagement), Martin Paquette (artificial intelligence), Benoit Poirier (state of the industry), and José Boisjoli (former President and CEO of BRP until January 2026).
The objective is to provide participants with practical tools to improve their performance in an increasingly challenging market.
Playing a Central Role in the Industry Ecosystem
The ACVLQ positions itself as a central player in an ecosystem that brings dealers together while creating opportunities for collaboration with manufacturers, federations, and industry partners. Through its ongoing initiatives, the Association aims to ensure the long-term sustainability of an industry that plays an essential role in the economic vitality and tourism development of Quebec’s regions.
Picture credit : ACVLQ
