Wakefield Canada launches eShop to streamline automotive supply management

Wakefield Canada has introduced Wakefield eShop, a next-generation ecommerce platform integrated into WakefieldConnect.ca. Designed for automotive and heavy-duty jobbers and operators, the platform offers 24/7 access to premium products, real-time data, and smart tools to simplify business operations.

“With eShop, we’re putting the power of WakefieldConnect directly into our customers’ hands. It’s a faster, smarter way to manage inventory and purchasing,” said Hasan Zobairi, VP Marketing at Wakefield Canada.

Key features include personalized product recommendations, instant reordering, exclusive digital offers, and live inventory monitoring via Think Tank integration.

Beyond eShop, WakefieldConnect delivers a full digital ecosystem—bulk tank monitoring, oil usage analytics, product catalogues, and operator-only programs—designed to boost efficiency and profitability.

Canadian-owned and operated, Wakefield Canada serves more than 5,000 customers nationwide with trusted brands including Castrol, Wakefield-branded products, and Super Clean.