Off-highway tire manufacturer Balkrishna Industries (BKT) has taken a significant step forward by launching a new global brand system, reflecting the group’s rapid growth and increasing industrial complexity.

The new structure is built around two distinct business units: BKT Tires, encompassing the full tire portfolio across both B2B and B2C markets, and BKT Carbon, focused on carbon black production for a wide range of industrial applications.

The company’s longstanding motto, “Growing Together,” remains at the heart of this renewed identity, embodying BKT’s commitment to its partners, employees, and communities worldwide. This reorganization also supports BKT’s strategic push into consumer markets, particularly for two-wheelers and passenger cars, as part of its broader 2030 growth strategy. According to leadership, the new framework better aligns the brand with the group’s evolving global ambitions.

Text and picture credit : BKT TIRES