Training Technicians Is No Longer Enough: We Must Also Train Managers 

By Serge Tremblay and Pierre Henry 

The automotive repair industry is undergoing an unprecedented transformation. Vehicles are becoming increasingly complex, technologies are evolving rapidly, and the ongoing labour shortage continues to put pressure on repair shops. 

Given this reality, one question arises: how can we attract, train, and retain skilled technicians? 

The answer lies beyond technical training alone 

For several years, Pierre Henry has been supporting repair shops by offering high-level technical training. Whether it involves new technologies, electronic systems, or electric vehicles, his goal is to equip technicians with the knowledge required to repair the vehicles of today, and tomorrow. 

Personally, I work with shop owners and managers to improve their profitability. Too often, they focus their efforts on parts sales, while their second source of revenue—billable time and services—remains underutilized. 

Yet, it is this profitability that allows businesses to invest in their future. 

A shop that accurately measures its performance, properly charges for its expertise, and optimizes its management is able to offer better wages, invest in equipment, and finance ongoing training for its team. 

This is where our two areas of expertise come together 

Training a technician without giving the business the financial means to support its development is not a sustainable solution. Conversely, improving management without developing technical skills also limits growth. 

One cannot exist without the other. 

Our vision is simple: to help repair shops become more efficient, both from a management and a technical standpoint. 

When these two dimensions work together, the benefits are significant: improved profitability, more skilled technicians, a more engaged team, a better customer experience, and ultimately, a stronger business. 

Sustainable performance requires a holistic vision 

Today, the real challenge in our industry is not only repairing increasingly complex vehicles. It is building shops that can evolve, invest in their employees, and ensure long-term sustainability. 

Because in the end, a high-performing business makes it possible to train better technicians—and better technicians, in turn, contribute to making the business even more successful. 

This is the virtuous cycle we aim to create, one shop at a time. 

To contact Serge Tremblay: 418-952-1311 

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