From one-off campaigns to lifetime value systems: Canadian aftermarket marketing is evolving Isolated marketing investments are no longer sufficient —

After the pandemic-driven boom, online sales are nearing a ceiling in the DIY segment, according to Lang Marketing. According to

Matt Hall and Daniel Brideau take on expanded regional roles after demonstrating strong leadership and results. Specialty Sales & Marketing

Retailer network assesses the fallout from a trade decision that directly affects the group’s sister brand. Volvo dealers describe themselves

More than one in two employees subscribed to this tenth edition — a retention example worth considering for Canadian shops

After Nearly a Decade at the Helm, Jean-François Champagne Concluded His Mandate at the End of June 2026 The Automotive

A new partnership aims to make welding certification more accessible, including in remote regions across the country. I-CAR Canada announced

OEMs and digital platforms are reshuffling the aftermarket deck — Canadian players must differentiate. now Without a clearly articulated value

By Yves Racette Training Must Evolve as Fast as Technology One of the greatest challenges facing the mobility industry today