Based on insights from over 3,500 Canadian workers, the Canada Employer Brand Research 2026 reveals the true drivers of career decisions — and it’s not just about salary.

Texte: Randstad Canada has released the Canada Employer Brand Research 2026, an exclusive study based on responses from more than 3,500 Canadian workers across all sectors and generations. The report gives Canadian employers a precise picture of what today’s talent is looking for — and why they stay or leave.

What the report reveals

The report examines the top drivers behind career decisions in Canada, the distinct expectations of Gen Z, Millennials, Gen X, and Boomers, and how operational, professional, and digital talent compare in their priorities. It also confirms what many employers already sense: salary alone is no longer enough to retain top candidates. Equity, job security, and career progression play an equally decisive role in workforce decisions.

A strategic tool for the Canadian automotive industry

For Canadian mechanical shops, collision centres, parts distributors, and dealership networks, attracting and retaining qualified technicians has become one of the sector’s most pressing challenges. This report provides concrete data to build stronger talent attraction and retention strategies — a real competitive advantage in a fast-changing labour market. The report is available free of charge upon request.

According to a report published by Randstad Canada — Canada Employer Brand Research 2026