Women leaders: the future of bodywork in motion 

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The collision industry, historically dominated by men, is undergoing a slow transformation. More and more women are entering this field, whether in independent shops, dealerships, manufacturers or suppliers. Still, their progression to leadership positions remains fraught with pitfalls. What are the real obstacles to their advancement in this changing industry? 

Persistent stereotypes holding back evolution 

According to a recent survey, 56% of respondents believe that unconscious bias is the biggest barrier to women’s careers in the automotive industry. In technical professions such as bodywork, these points of view are even more entrenched. Too often, women’s skills are undervalued or relegated to secondary roles. This misperception often prevents access to responsibilities, despite having careers and results equivalent to those of their male counterparts. 

A need for mentorship and flexibility 

The lack of female mentorship is also a limiting factor, cited by 15% of participants. Without visible role models or strategic support, rising through the ranks becomes more difficult for women who want to progress in the sector. Fortunately, some industry leaders are trying to shake things up. Women like Marie-Josée Paquin, from the JD Quenneville Group, for example, are actively engaged in mentorship, sharing their experience and paving the way for a new generation of professionals. 

In addition, how working time is organized, a key issue for reconciling professional and personal life, remains underdeveloped in this sector, despite growing expectations and needs among both women and men. 

Promoting the presence of women in management positions will help enrich the entire collision industry. This involves challenging perspectives, creating mentoring programs, and implementing more inclusive HR policies.  

The challenge is clear: to make the collision industry a place where fair and sustainable leadership can thrive. 

Photo by Brooke Lark

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