With nearly 35 years of experience in the automotive industry, Alexandre is the third generation at the helm of the family business founded in 1929. Passionate about motorsports, he is involved in stock car racing, rallying, and drag racing. To contribute to local development, he is part of the board of directors of the chamber of commerce and serves as the regional director for a business association. More recently, he has taken on the role of trainer to help with the transition to automotive electrification.