Réjean Lortie

With more than 45 years of experience in the automotive industry, including several years in senior management roles, he has developed in-depth expertise across all facets of the automotive aftermarket sector. A significant part of his career took place within one of the world’s largest distributors of replacement parts, where he successively held the positions of sales representative, parts store manager, regional manager, sales director leading a team of more than 60 representatives, and sales director for a network of affiliated stores.This career path enabled him to develop a comprehensive understanding of the industry, as well as solid experience in management, business development, and team engagement. Throughout his career, he has worked across many areas, always with the goal of creating greater alignment among the various driving forces within organizations. His approach has consistently focused on improving company performance, strengthening team members’ sense of belonging, and increasing customer satisfaction.