Simplicity Car Care press release
Simplicity Car Care, one of Canada’s fastest-growing automotive repair and collision networks, today announced a major national footprint expansion with the simultaneous opening of three new Concierge locations in Calgary, Alberta, as well as Montreal and Gatineau, Quebec. Driven by top-performing franchise partners, these new concierge centres reflect our brand’s commitment to eliminating customer downtime and redefining modern vehicle care across Canada.
The Concierge format serves as an upscale intake portal designed around busy schedules. By blending seamless drop-off protocols, immediate rental vehicle coordination, Simplicity Car Care provides drivers with a frictionless repair experience.
Strategic Market Expansions:
● Southeast Calgary, Alberta (Simplicity Car Care Avenida Concierge): Located at Unit 619, 12445 Lake Fraser Dr SE, this site marks the third Calgary facility for longtime franchise partners Arik Hasson and Paolo De Gaetano. The boutique centre brings premium detailing, high-end paint protection film (PPF) applications, and specialized collision access directly to the Southeast Calgary community.
● Montreal, Quebec (Simplicity Soins d’Auto Montreal Decarie-Van Horne): Situated along the high-traffic artery at 6100 Boulevard Decarie, existing franchise partner Bassem (operator of Simplicity Car Care Montreal North) is expanding his reach into the historic Côte-des-Neiges–Notre-Dame-de-Grâce borough. This facility offers urban commuters a streamlined repair portal right in the heart of Montreal’s commercial hub.
● Gatineau, Quebec (Simplicity Soins d’Auto Gatineau-Hull): Crossing the Ottawa River to expand footprint in the National Capital Region, multi-location franchise partner Rony Haddad (Director General of Simplicity Car Care Ottawa Airport) has opened a new location at 165 Jean-Proulx Street. Backed by Haddad’s extensive OEM certifications, this bilingual centre delivers rapid intake and seamless service to Outaouais drivers.
“Bringing our Concierge service model into these vital corridors reinforces our commitment to expanding value for both our insurer partners and vehicle owners,” added Domenic Ieraci, Chief Executive Officer at Simplicity Car Care. “We are proud to support Arik, Paolo, Bassem, and Rony as they scale their operations and continuously raise the bar for customer satisfaction.”
Driven by the proprietary Simplicity Repair Process, the network continues to outpace the industry with Canada’s fastest average cycle time, while maintaining a national Google rating exceeding 4.7 stars and industry-leading Net Promoter Scores (NPS).
About Simplicity Car Care
Founded in 2017, Simplicity Car Care is one of Canada’s fastest-growing collision repair networks, with over 100 locations and a mission to make car care simple and affordable for every vehicle owner. Simplicity is committed to operational excellence, strong franchise partnerships, and meaningful community contributions.
Pictures and text credit : Simplicity Car Care
