eCommerce surged 70% since 2020, while foreign nameplates now drive virtually all aftermarket growth — key signals for Canadian industry players

Lang Marketing has released the 2027 edition of its Lang Aftermarket Annual, the definitive intelligence resource for automotive aftermarket professionals across North America, including Canada. Expanded to 316 pages, including a dedicated 30-page infographics section, this new edition provides a comprehensive 10-year analysis of every key market sector, with projections extending through 2027.

An industry forever changed by the pandemic

The COVID-19 pandemic triggered the steepest single-year decline in aftermarket product volume since World War II. The five-year recovery from 2021 to 2025 brought robust growth, accompanied by dramatic structural shifts: eCommerce auto parts sales have surged more than 70% since 2020, far outpacing brick-and-mortar growth. The DIY and DIFM markets diverged sharply during the pandemic before beginning to rebalance, while foreign nameplates accounted for virtually all of the aftermarket product volume recovery over the past five years.

What this means for Canadian aftermarket professionals

The report’s analysis of ICE versus EV market share, distribution channel performance, and the evolving roles of jobbers, retail parts stores, and eCommerce platforms delivers directly actionable intelligence for Canadian distributors, repair shops, and parts suppliers. As the average age of vehicles continues to rise and eCommerce reshapes buying behaviour, Canadian aftermarket players who track these structural shifts will be best positioned to adapt and grow in an increasingly competitive landscape.

Text credit: According to a report published by Lang Marketing (Jim Lang, June 10, 2026)

Picture credit : ADOBE STOCK