Younger Canadians Value Purpose Over Pay

A new national survey finds younger Canadian workers are prioritizing purpose over pay.


According to research conducted in February for First Onsite Property Restoration, 68% of millennials and 65% of Gen Z say working in an industry that helps people is important, compared with 61% overall.


More than half want an employer focused on sustainability, but younger Canadians also feel more anxious about job security. About 43% of Gen Z respondents worry global instability could impact their careers.


Nearly one in three Gen Z workers plan to change jobs in 2025, far higher than older generations.


“Purpose and wellbeing must be embedded into every part of the workplace — not as perks, but as core responsibilities,” said Leah Pearson, Senior Director of Human Resources at First Onsite.

Picture and text credit : Collision Repair Mag.com

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