Nathalie Lefebvre holds the position of Business Development Counsellor (BDC) at Leader Auto Ressources (LAR), where she plays a key role in finding solutions to facilitate access to and distribution of products and services for the shareholder members of the purchasing group. 

A passion for relationships 

With a strong background in customer service in the automotive industry, Nathalie joined LAR eight years ago, driven by a real desire to help and support members. Her strategic skills, her in-depth knowledge of the industry and her natural ease in human relations have been rooted in an authentic connection with the automotive world since she was young. These qualities align perfectly with LAR’s values, where cooperation and mutual support are at the heart of the mission. 

The art of helping one another – The dealer advantage 

Nathalie supports more than 600 members on a regular basis. She is a reliable and proactive resource for all questions related to orders, products, suppliers and much more. In collaboration with a team that is as dynamic as it is passionate, she prioritizes quick execution and anticipating needs to offer a personalized and efficient service. 

Continuous development 

Always looking to the future, Nathalie takes an evolutionary approach to her role. She ensures that market trends and best management practices are integrated to enhance the member experience. Her objective: “to evolve with the present,” while enriching LAR’s catalogue in order to better meet today’s and tomorrow’s challenges. Her commitment helps grow dealerships and collision shops across Canada. 

Image credit: Nathalie Lefebvre