The overall situation: 2025 was a less successful year than 2024 for tire sales and installation in Quebec.
Key figures to remember:
• Fall 2025: 4.04% decline compared to October-November 2024. This is important because fall accounts for about 30% of your annual sales (winter tire season).
• Full year 2025: 1.59% drop in sales compared to 2024.
• The paradox: Prices rose by about 1.5%, but customers bought fewer tires. So you charge more, but you sell less volume.
What this means for your shop:
To keep up with inflation, you probably made fewer tire changes than in 2024. As a result, your total revenue is likely to be stable or down despite price increases.
Source: This analysis comes from SME Guru, based on more than 375,000 invoices from their customers (i.e., real data from workshops like yours).
Questions to ask yourself: Does your own experience match this trend? Did you notice fewer customers in the fall of 2025 compared to 2024.
Picture and text credit : PME Guru
