By Chantal Nadeau-Cox
Industry leaders examine forces reshaping the aftermarket
On March 11th of 2026, at a recent CAIC conference, the discussion hosted by automotive journalist Lorraine Sommerfeld, senior leaders Nick Brunet, Alain Primeau and Nick Field explored the forces transforming the auto care sector—from artificial intelligence to global disruption.
AI as a tool for efficiency, not replacement
Artificial intelligence emerged as a central theme, with Brunet describing AI as a tool to improve efficiencies rather than replacing workers. By integrating predictive analytics into inventory systems, companies can better predict demand, reduce stock shortages and free employees from time-consuming data analysis. “Tasks that once took up to 30 percent of a day are now done in seconds,” he noted, while emphasizing the importance of data governance and privacy.
Predictive intelligence and faster operations
Field framed AI as a “collective knowledge of humankind,” giving employees unprecedented access to information. When applied strategically, it enables predictive ordering—ensuring parts are available before a repair even begins. The result is faster service, boosting productivity, increased profitability and reducing costly delays.
A workforce in transition
Beyond technology, the panel addressed a generational workforce transition. Primeau described the industry as being in an “exciting period” of succession, requiring businesses to bridge experienced workers with tech-driven talent pool. Investment in training, global collaboration and career pathways will be critical to sustaining growth.
Economic and supply chain pressures
External pressures are equally significant. Tariffs, inflation and supply chain unpredictability are forcing companies to reshape sourcing strategies, while reinforcing the importance of strong vendor relationships. Despite uncertainty, the panel agreed the sector remains highly resilient, having proven its essential role during recent global disruptions.
The impact of electric vehicle adoption
The transition to electric vehicles (EVs) adds another layer of complexity. While adoption varies regionally, the shift is undeniable and the industry must evolve alongside changing technology. This means investing in training, tools and inventory to support evolving vehicle technologies and infrastructure to remain competitive.
A growing automotive market opportunity
According to statcan.gc.ca, in Canada alone, there were 26.8 million vehicles on the road in 2024, underscoring the scale of opportunity and responsibility for the aftermarket. As vehicles age and technology evolves, demand for maintenance, parts and skilled labour will only grow.
Adaptability as the key to the future
Ultimately, the message was clear: adaptability is now the industry’s most valuable asset. Companies that embrace innovation while prioritizing people, partnerships and customers will be best positioned to thrive in the rapidly changing auto care landscape.
Picture credit : CIAC
